Everyone is familiar with user-generated content (UGC) by now, but have you heard of employee-generated content (EGC)? This is more than a buzzword – it’s becoming a powerful and budget-friendly marketing strategy that humanizes brands and builds trust in a way traditional marketing often can’t. Having worked in marketing with various brands for many years...

This year was the first year I went to COMPUTEX TAIPEI with Hey Stranger Consulting – well, actually, it was my first time visiting Computex ever. In order to be better prepared next year and maybe also help some of you, I wanted to share my learnings with you. 1. Go as early as possible...

While 2023 is slowly coming to an end, many of us are already sitting down to plan the upcoming year. Crafting a robust marketing strategy is undoubtedly on our agenda and being up to date with social media trends could be our secret weapon. 💪 Paying attention to social media trends can be the key to...

With this year’s Black Friday sale just coming to an end, it’s time to turn the spotlight on a crucial yet often overlooked aspect – the power of a thorough post-campaign retrospective. By reviewing your major sales events, you can not only learn from any drawbacks – but also remember what worked well and should...

Living in Taiwan, I often observe that Christmas is communicated in a quite commercial way. Bright colors and marketing materials are used to mainly focus on the one thing: SALES! But where is the meaning behind all this? And do visuals and texts solely focused on discounts and sales really work in markets like Europe?...