Marketing and Content Strategies targeting Western Markets.

Helping startups and growing brands structure their marketing for success in Germany & Europe – hands-on from strategy to execution.

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Bright pink abstract shape on a black background.

Meet The Team

We’re Valentina and Yannick - the team behind Hey Stranger.

Strategic minds, hands-on execution, and a shared mission to help brands grow in Europe with marketing that actually works.

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What We Do

  • Person using a laptop with "Marketing Strategy" displayed on the screen, sitting on a couch.

    Marketing Consulting

    We help brands get organized, build smarter marketing strategies, and grow - with extra expertise for the German and European markets.

    Let's go!
  • Overhead view of a group of people working at a table with laptops, smartphones, notebooks, and drinks on a tiled surface.

    Social Media Marketing

    We create and manage social media that connects with your audience and supports your brand.

    Let's go!

  • Creator Marketing

    Smart creator marketing - with the right partners, the right plan, and no wasted budget.

    Let's go!

  • German Marketing and Localization

    We help you localize and create content that truly speaks to German audiences.

    Let's go!
  • Person taking a photo with a purple checkered camera, wearing a white sleeveless top and jeans, outdoors.

    UGC & Content Creation

    We create localized, ready-to-use content - from quick UGC to full productions - especially for Asia-based brands targeting global markets.

    Let's go!
  • Business meeting with charts and graphs on paper and laptop screen

    Paid Media / Advertising

    Full-funnel ad strategy, campaign management, and performance optimization - across Google, Meta, and beyond.

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  • Person using a laptop on a desk with a smartphone and pen under window blinds.

    Email Marketing

    Retention-focused email marketing in English and German - planned, written, and optimized for results.

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  • Two people shaking hands in front of a whiteboard with sticky notes labeled 'MARKETING'

    COMING SOON

    Hands-on trainings to help your team improve global marketing, understand cultural differences, and use AI more effectively.

    Let's go!

Great brands. Even better partnerships.

Some of the brands we’re proud to call partners.

Xebex Fitness logo with bold black and red text
Black circular logo with white geometric shape above the word "NOVIUM."
PicCollage logo with colorful gradient design
Logo of Go Boom Consulting
The word "BANDWERK" in bold black uppercase letters.
AlfredCamera logo featuring a stylized yellow and orange geometric icon resembling a house with text "AlfredCamera" in black font.
Logo of Paper Shoot featuring a stylized camera illustration and text.
Exascend logo with stylized red text and a red swoosh design.

What others have to say

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“Valentina’s copywriting and localization work has made a real difference for our users. She went above and beyond, always keeping our best interests in mind, and her efforts have helped make our app even more enjoyable to use.”

— Ludovic Corvers, Alfred Camera

“Working with Hey Stranger was a game-changer for our B2B social media strategy targeting the US market. Valentina’s insightful recommendations and comprehensive analysis helped us craft a more consistent strategy, elevate our community management, and further grow our followers.”

— Sherry Lee, Xebex Fitness ​

“Valentina was guiding the team to create our new 2C website’s structure, look, and feel, executing the delivery schedule as planned. Her proactive approach ensured the project stayed on track, pulling various people and resources as needed.”

— Frank Chen, Exascend

Let's make your brand

familiar to strangers

~

Let's make your brand familiar to strangers ~

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Say Hey!

Let’s stay connected

Reach out about a project, collaboration or just to say hey!