Hey, I'm Valentina.
I’m your European marketing specialist living in Taiwan.
With several years of experience in both the FMCG and tech industries, I help brands to leverage marketing for increased brand exposure - putting a strong focus on Western markets.
Being a native German speaker and deep knowledge of the DACH market, I'm highly specialized in optimizing your marketing strategy for the German-speaking region.
Being a native German speaker and deep knowledge of the DACH market, I'm highly specialized in optimizing your marketing strategy for the German-speaking region.
After coming to Taiwan and graduating from the MBA program at National Taiwan University, I started to work for the Taiwanese company Rhinoshield and soon after took over the marketing lead for their DACH region business.
During this time, I learned that marketing in Taiwan and Europe looks very different and in order to find the right strategy, you first need to understand what your audience values and appreciates the most.
By choosing the right marketing mix and direction tailored to our audience, we were able to not only build a strong social media community (16k to 70k Instagram followers in the span of one year), but also to grow our market and brand awareness among our targeted audience.
Leading my team with members from all different areas of marketing, gave me great knowledge and experience and showed me how to create synergies between those different departments.
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With Hey Stranger Consulting, I am excited to now help other Asian brands like yours build their brand awareness in Germany and other Western markets.
During this time, I learned that marketing in Taiwan and Europe looks very different and in order to find the right strategy, you first need to understand what your audience values and appreciates the most.
By choosing the right marketing mix and direction tailored to our audience, we were able to not only build a strong social media community (16k to 70k Instagram followers in the span of one year), but also to grow our market and brand awareness among our targeted audience.
Leading my team with members from all different areas of marketing, gave me great knowledge and experience and showed me how to create synergies between those different departments.
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With Hey Stranger Consulting, I am excited to now help other Asian brands like yours build their brand awareness in Germany and other Western markets.
I have noticed that many brands don't deeply think about their target audience when planning their marketing and content strategy. Knowing who your target audience is and what information is relevant for them is key for a successful and effective marketing direction.
Valentina Maria Foykar
Where I shine✨
My expertise.
Your time is precious!
Want to book a first consultation with me?
To ensure that your time is valued, I will be sharing my first feedback and possible solutions for your improved marketing strategy during our call!